Creating a Value Proposition That Gets Your Improvement Team More Buy-In, Budget and Backing in 2025

It's that time again - a fresh financial year with fresh opportunities for your improvement team to make a real difference. But here's the reality: you're competing for attention, resources, and support in an organisation where everyone has priorities. 

The difference between improvement teams that thrive and those that struggle? A compelling value proposition that gets decision-makers excited about what you can deliver.

Why Your Value Proposition Matters Now More Than Ever

As Q1 kicks off, leaders across your organisation are making critical decisions about where to focus resources. What successes did your team celebrate in 2024? What opportunities did you identify? Most importantly, how will you position your improvement team to deliver meaningful impact this year?

A strong value proposition isn't just nice to have – it's your ticket to getting the buy-in, budget and backing your team needs to drive real change.

5 Must-Have Elements for Your Improvement Team's Value Proposition

We’re doing a whistle stop tour through the essentials to ensure your value proposition generates the results you really want to see.

1. Link to Business Priorities (Not Just Process Metrics)

Don't just talk about reducing defects or improving cycle time. Connect your work directly to what keeps executives up at night:

• How will you help increase revenue?
• Where can you reduce costs that matter?
• Which customer experience issues can you solve?
• How will you help the business adapt faster to market changes?

The most successful improvement teams speak the language of business results, not just improvement methodologies.

2. Show the Money (With Real Numbers)

Decision-makers need to see the ROI. Your value proposition should clearly articulate:

• The financial impact of your past wins (with specific numbers)
• The potential value of upcoming initiatives (with reasonable estimates)
• How your team delivers more value than it costs (your improvement ROI)
• A comparison of potential returns across different improvement opportunities

Pro tip: Create a simple dashboard that tracks your financial impact quarterly. Nothing speaks louder than consistent results.

3. Offer the Right Service Menu

Be specific about exactly what your team can deliver. Your "service menu" might include:

• Project delivery for high-value improvements
• Training and coaching to build capabilities
• Data analysis to identify hidden opportunities
• Facilitation of cross-functional problem-solving
• Technology implementation support

Make it easy for stakeholders to understand exactly how they can engage with your team and what they'll get in return.

4. Highlight Your Unique Advantage

What makes your improvement team special? Maybe it's:

• Deep industry knowledge that external consultants lack
• Cross-functional relationships that help break down silos
• Specialised technical expertise in critical processes
• A proven methodology that consistently delivers results
• Access to digital tools that accelerate improvement

Whatever sets your team apart, make it front and centre in your value proposition.

5. Make It Easy to Say "Yes"

Remove friction by designing clear engagement processes:

• Simple request process for getting improvement support
• Clear criteria for how projects get selected and prioritised
• Defined expectations for stakeholder involvement
• Transparent tracking of progress and results
• Regular communication of wins and learnings

Putting It Into Action: Your 30-Day Game Plan

Ready to boost your improvement team's influence? Here's how to get started:

1. Week 1: Gather your ammunition - Collect data on your 2024 wins, especially financial impact
2. Week 2: Talk to key stakeholders - Understand their 2025 priorities through quick 15-minute conversations
3. Week 3: Craft your proposition - Build a concise, compelling story that connects your capabilities to business needs
4. Week 4: Create your tools - Develop a simple one-pager and presentation that sells your team's value

Ready to Position Your Improvement Team for Success?

At OpX, we help improvement leaders craft compelling value propositions that get attention, secure resources, and deliver business results. Our platform gives you the tools to track your impact, showcase your value, and scale your influence across the organisation.

Let's talk about how we can help your improvement team become the go-to resource for driving growth and efficiency in 2025. Book a call today.